How to do ETS Ariticle Comparison
The mind map
Template
Literature Review
A key factor influencing … may be … because … (Related to the purpose) Supposing ideas from two articles highlight … (idea 1 + evidence 1) (idea 2 + evidence 2) (evaluation: while) In conclusion, … seems to be critical factor in … While …
Conclusion
Recommendation for the requester
Based on the analysis, it may be recommended that (recommendation purpose + requester) In the literature review, it is found that … + (recommendation (specific)) + (recommendation (why/how)).
Recommendation for further research
One major limitation in the research is … + (How the limitation limited the research) Therefore …
Example
Literature Review
Example 1
A key factor influencing consumer shopping choices may be the convenience offered by different shopping methods because convenience affects consumer preferences which is essential for businesses like Consumer’s Choice (CC) magazine to advise consumers on the most effective ways to shop.
Supporting evidence from two studies highlights the significant role convenience plays in consumer decisions. Smith and Gao [1] found that 85% of respondents preferred online shopping for its convenience, as it allows consumers to shop from home without dealing with traffic or parking. This ease of access, combined with the ability to shop at any time, makes online shopping a highly attractive option for many. Additionally, online platforms offer a wide selection of products, with 78% of consumers appreciating the variety available compared to physical stores. This not only makes shopping more convenient but also helps consumers find the best deals [1]. In contrast, Anderson and Rogers [2] pointed out that onsite shopping still appeals to many consumers because of the immediate access to products and services.
The ability to inspect products physically, coupled with personalized customer service and the social aspect of shopping, contributes to the appeal of traditional shopping experiences. While online shopping may offer greater convenience, the in-person shopping experience still holds value for those who prefer tactile experiences and personalized service. It is clear possible that consumers’ perceptions of convenience are shaped not only by time and effort but also by the type of shopping experience they value. For many, the choice between online and onsite shopping probably depends on the specific needs of the moment—whether it is the speed and comfort of online shopping or the immediate satisfaction of interacting with products in person.
In conclusion, convenience seems to be a critical factor in consumers’ shopping decisions. While online shopping has the advantage of time-saving and product variety, onsite shopping remains relevant due to its unique convenience in providing immediate access to products and social interaction.
Example 2
A significant factor that influences consumer decisions on whether to shop online or onsite could be the price as it plays a crucial role in shaping shopping preferences.
Smith and Gao [1] found that 72% of respondents reported that they often find better prices online than in physical stores. The ability to compare prices across different online platforms makes it easier for consumers to find the best bargains, which is a major draw of online shopping. Additionally, the lack of overhead costs for online retailers often results in lower prices for consumers compared to brick-and-mortar stores [1]. In contrast, Anderson and Rogers [2] noted that while online shopping often offers better prices, onsite shopping also has a price advantage in some cases. For example, 65% of consumers in their study reported that they valued the immediate purchase and possession of products in physical stores, which might justify slightly higher prices due to the lack of waiting time and shipping costs associated with online shopping [2].
It is likely that price is a major determining factor for many consumers when deciding between online and onsite shopping. Online shopping may offer a wider range of price comparisons, giving consumers more opportunities to find the best deal. However, onsite shopping can provide value in terms of immediate access to goods and avoiding shipping fees. Both pricing factors play an essential role in influencing consumers’ shopping behavior, and their decision often depends on their urgency to acquire a product or their willingness to wait for online delivery.
In conclusion, price seems to be a crucial factor that shapes consumer preferences because online platforms offer lower prices and better deals due to reduced overheads, while onsite shopping remains relevant for those who prioritize immediate possession of products.
Recommendations
Example 1
3.1 Recommendation for the requester
The research indicates a potential strategy that the academic board of the University of Halleyville can adopt to decrease the level of plagiarism in the writing and speaking of international students. The research reveals that international students’ English language level may not be adequate to meet the demands of their degrees. The University of Halleyville should ensure that students are only accepted into courses when they demonstrate that they have the English skills that they need to be successful, and they should provide English support and teaching to help students achieve that level before they start. This will help avoid putting students in a situation where they are overwhelmed by the workload or struggling to paraphrase adequately.
3.2 Recommendation for further research
The given research does not include the explanations of international students themselves about why they plagiarise. Therefore, it is recommended that further research is conducted to collect information directly from international students who have been penalised for plagiarism about why they breached academic integrity expectations. It is likely that the students themselves would have insight into their behaviour which could be useful for the University of Halleyville in devising strategies to support them.
Example 2
3.1 Recommendation for the requester
Based on the analysis, it may be recommended that the academic board of the University of Halleyville should adopt an effective way of teaching to decrease the level of plagiarism in the writing and speaking of international students. In the literature review, it is found that different cultural backgrounds do not seem to affect international students’ understanding of plagiarism in general, but in some cases, it may affect their decision on when it is appropriate to use citing and which sources require it. This problem can be addressed by the University of Halleyville changing the way that it teaches its students to cite sources. These lessons should include a more detailed explanation of the different types of sources that students may encounter when conducting their research. This can improve a student’s understanding of the purpose of citing sources and give them the opportunity to put what they have learned into a cultural context, rather than just learning the basic format of each type of reference.
3.2 Recommendation for further research
One major limitation in the research is the size of selection in research participants. There are not enough international students interviewed about their view of using expert’s work in their assignment tasks. In one study, the results of plagiarism are only based on one survey of 178 both international and domestic students, and in the other study, only 115 students were involved in the investigation. The research results based on such small research samples may not represent larger groups of international students. Therefore, it is recommended that further research should be conducted in widening the selecting research participants from different cultural background to get a balanced view on the issue of plagiarism in academic work. By doing this, the University of Halleyville may get more accurate data on the causes of plagiarism and the insightfulness on different understandings of citing experts’ sources to assist the international students better prepared for Western education practices.
